Pioneering Transformations

The Semiconductor Industry powered the global economy over the last 50 years. I had the good fortune of helping to develop the industry as my team and I built a global business that helped deliver the technology and manufacturing capability for over a dozen generations of technology. We could see how this was transforming the world around us as information and communications became more available to anyone, anyplace and anytime.

Digital Transformation has been accelerated by the Pandemic, causing a major challenge for most everyone to digest the rate of change that continues to accelerate. I left the Semiconductor Industry to try to nudge this forward and introduced some of the first cloud platforms, real time communications, secure social networking and more that helped redefine how we interact between all our screens across geographies. We would love to hear from you as to the things you find are helping in adopting new digital capabilities and as well the challenges you are contenting with.

We’ve helped organizations apply AI to better engage with the market and those that serve their digitally engaged customer as they change their access to your products and services. While many point at technology, transformation has to start with us our Mindset and how technology enables us to better serve those around us. Outhink has helped thousands of teams in reaching top tier performance using social commerce, delivering B2B Marketplaces to streamline the access for buyers and ease of personalizing the experience for the user. We like to Pioneer and have built dozens of digital engagements across industries. We are working with a number of organizations around AI, personalization of engagement as well as AI for Good. While many have invested significantly in Digital Transformation, we advocate taking small steps, be curious, iterate and increase learning cycles before going big.

We’d love to hear how you are dealing with the increased need for digital engagement. How you view the newly defined role of your virtual customer engagement and as well how this is being adopted in the world of Remote work. We have been working with providing easy ways to leverage video in events, customer engagement and internal communications. We have a simple way to get up to speed and increase your video agility. We are releasing what we call ACE360 for Activated Content Experiences to take what is conveyed at an event and keep the engagement up after the event is over. Easy to build, easy to iterate and most important easy to determine where you customer gets the most value from AI guided engagement.

Digital Transformation is hard. The rate of change from technology is happening at a faster rate than we can deliver into our organizations. We’d love to work with you in helping to take small steps with big impact. Last week we had the pleasure of working with IBM to deliver an AI Design Workshop around Predictive Maintenance. How you bring together those that should have a voice in designing the solutions is an imperative and frequently skipped step in taking a small step to have major impact. Send us a note if you would like to learn more.

Outhink over the years has had the good fortune of pioneering some of the first decentralized talent networks that came together to get things done. Today, this is the core of decentralized autonomous organizations. We will see many including Facebook, NVIDIA, Accenture and many others build their own “Metaverse”. Shelly provides a great overview.

“As we transition from the Cenozoic Era (the age of mammals) to the Metazoic Era (the age of metaverses), it should be noted that the vast majority of people entrapped and addicted to social media already live in a metaverse. Social media platforms have nothing to do with reality; the environments depict aspirational worlds where everyone is their very best self. In the metaverse (meta: to describe, verse: egotistically short for universe), everyone lives their ideal lives, visits amazing places, hangs out with incredible people, and has photographic evidence to prove it. In a metaverse, every event is epic, so even mishaps are considered exceptional. How might this evolve? Mark Zuckerberg has an idea.

What is the definition of a Metaverse?

The first time I saw the word “Metaverse” was in Neal Stephenson’s 1992 sci-fi novel “Snow Crash.”……………..

Here is the rest of the story.

We would love to speak about how to take small steps with big impact towards digital transformation in your Digital Marketing efforts. Before, During and after events.

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